「1980年代～」の記事一覧

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色気のない生活を送っていたOLや奥様にとって、 この問いかけは、かなり刺激的というか、挑発でもある。 いや、気づきか? 伊勢丹には、街に出て、デートに着て、 あなたが素敵に映える服がズラリと揃っていますよ…と、 このワン・・・

「恋を何年、休んでますか。」の続きを読む

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それはスィーツではなく、ジャム。父は無口だが、 一度だけ褒めてくれた…みたいに、ムカシの男は、 無駄に甘いものを口にしなかったようだ。だから、唯一父が口にした ジャムが、とても特別な存在のように際立っています。 一文のな・・・

「父は1日に1度だけ甘い時間を残した。」の続きを読む

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かなりエッジの効いたコピーです。挑戦的ですらあります。 日本の2大都市を相手にケンカを売るという、面白い切り口が鮮烈でした。 岡田屋はそんなに大手ではないので、予算も少なめ。そこを戦略的に、 横浜の位置をよく理解した上で・・・

「東京、カッペね。大阪、イモね。」の続きを読む

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岩崎俊一は、ボディーコピーの名手でもある。この人のポリシーに コピーは、作るものではなく、見つけるもの。というのがある。 なにを観察してみつけるのか、そこが気になるが、まぎれもなく、 人の心を観察している。なので、名手な・・・

「少女は無口になった。夏の終わりだった。」の続きを読む

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文庫本の宣伝って、新潮社が初めてじゃないだろうか。 出版系って、広告業界を少し見下していた感がありますから… 当時の文庫本の値段は、せいぜい500～600円くらい。で、 あと想像力があれば、世界の果てまで出かけられる。 ・・・

「想像力と数百円」の続きを読む

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愛の総量は決まっているかのようだ。だから、愛は 大晦日に食べる蕎麦のように、細く永く生きられますようにと同じく 小出しにする?いや、そうではなく、永遠に愛が続きますようにと、 しとやかな女性の真心が伝わる素敵な仕上がりと・・・

「すこし愛して、なが～く愛して。」の続きを読む

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酒と音楽を愛する人は多い。しかし、このふたつは、 生きてゆく必需品からかぞえると、きっと下位に位置するであろう。 これが或る人にとって、実は最優先されるものなのだ。 だって心の時代だもの。これはいまも通用します。

「ウイスキーも音楽もなかったら、心がグジャグジャになるなあ。」の続きを読む

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明治維新から敗戦、バブル崩壊、そして震災と、 私たち日本人は、価値観がガラッと変わるような時代を経験しています。 世の総てのものごと、事象は永遠ではなく、必ず変化するもの… このコピーは、日本がバブルの絶頂期に、鬼才・秋・・・

「時代なんかパッと変わる。」の続きを読む

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世の中はバブル景気。こんな時代に、広告の雄・サントリーが 放った広告がコレ。程よい力の抜け具合が、評判になりました。 巷はカクテルブームで、新製品で溢れていました。 が、このコピーは、ボケッと…と、バケーションを掛け合わ・・・

「都会で、ボケーション。」の続きを読む

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ボディコピーでは、「贈ることは力仕事である」と定義を行う。 そして、技巧と力を尽くして、贈り物をしてくださいと訴える。 ビジュアルには異国の森林を使用。 よくよく目をこらせば、贈り物の鶏をしっかり抱えた 異民族風の男が中・・・

「贈る者は、汗をかけ」の続きを読む