「雑誌」の記事一覧

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一行で語られるストーリーというものがある。秋山晶というコピーライターは、 他の文学に負けず劣らぬ先鋭の表現を、コピーに賭けたフシがあります。 ボディコピーを読むと、アメリカの作家であるトルーマン・カポーティが登場しますが・・・

「多くの夢は、かなえられた瞬間に失われる。」の続きを読む

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なるほど、と思うコピーです。アルコールが入るとこんな感じですね。 ビールを注いでひと息つくと、日頃の忙しさや煩わしさを忘れ、 やがて優雅なときが訪れることがある。ちょっとした贅沢な時間。 確かに、そんなひとときってスロー・・・

「ビールは人生の一部をスローモーションにしてくれる。」の続きを読む

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それはスィーツではなく、ジャム。父は無口だが、 一度だけ褒めてくれた…みたいに、ムカシの男は、 無駄に甘いものを口にしなかったようだ。だから、唯一父が口にした ジャムが、とても特別な存在のように際立っています。 一文のな・・・

「父は1日に1度だけ甘い時間を残した。」の続きを読む

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明治維新から敗戦、バブル崩壊、そして震災と、 私たち日本人は、価値観がガラッと変わるような時代を経験しています。 世の総てのものごと、事象は永遠ではなく、必ず変化するもの… このコピーは、日本がバブルの絶頂期に、鬼才・秋・・・

「時代なんかパッと変わる。」の続きを読む

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世の中はバブル景気。こんな時代に、広告の雄・サントリーが 放った広告がコレ。程よい力の抜け具合が、評判になりました。 巷はカクテルブームで、新製品で溢れていました。 が、このコピーは、ボケッと…と、バケーションを掛け合わ・・・

「都会で、ボケーション。」の続きを読む