「仲畑貴志」タグの記事一覧

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自分の世界をもっている人って強いです。ファッションも然り。 みんなと同じ格好、横並び。こういうのってケンカっていうか、 競争意識が芽生えます。 パルコには、個性の数だけファッションアイテムが揃っていますよ、 という呼びか・・・

「ケンカをやめた。だから、もう負けない。」の続きを読む

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丸井の大きな包装紙に自らをくるんで、こう言う。 「好きだから、あげる」…その真っ直ぐな心意気に、 とても好感がもてました。義理ではない。いろいろ理由付けをしない、 アレコレ付け加えない、とにかく好きだから、私の総てを あ・・・

「好きだから、あげる。」の続きを読む

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かなりエッジの効いたコピーです。挑戦的ですらあります。 日本の2大都市を相手にケンカを売るという、面白い切り口が鮮烈でした。 岡田屋はそんなに大手ではないので、予算も少なめ。そこを戦略的に、 横浜の位置をよく理解した上で・・・

「東京、カッペね。大阪、イモね。」の続きを読む

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酒と音楽を愛する人は多い。しかし、このふたつは、 生きてゆく必需品からかぞえると、きっと下位に位置するであろう。 これが或る人にとって、実は最優先されるものなのだ。 だって心の時代だもの。これはいまも通用します。

「ウイスキーも音楽もなかったら、心がグジャグジャになるなあ。」の続きを読む