あの頃の広告には、愛があったな。

キャッチコピーNo.30 多くの夢は、かなえられた瞬間に失われる。

  • クライアントキューピー
  • 商品マヨネーズ
  • 年代1991年
  • 媒体雑誌
  • コピーライター秋山晶

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一行で語られるストーリーというものがある。秋山晶というコピーライターは、
他の文学に負けず劣らぬ先鋭の表現を、コピーに賭けたフシがあります。

ボディコピーを読むと、アメリカの作家であるトルーマン・カポーティが登場しますが、ここから着想した世界観が本編を圧倒する。

で、儚さとマヨネーズとどういう関係があるのか?
答えは80年代という空気にあるように思われますが…

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