名作コピーのレビュー

広告は、時代の空気です。

その構成比は、景気であり、みんなの気分であり、文化指数も含まれているようです。

それを察知し、いち早く表現するのは、広告の特性であり、最も得意とするところです。 不況が叫ばれて久しい日本ですが、 かつてわたしたちの国が潤っていた頃、 広告がとびっきり元気な時代がありました。

それは、現在の広告が劣っているという訳ではありません。

広告は、いわばナマモノ。表現やその手法も刻一刻と変化し続けるものです。 しかし、振り返れば、70年代、80年代の日本にはすばらしくパワフルな広告たちが、 きら星のごとく輝いていました。

広告って、流れ星です。輝いて、そして消えてゆく…

しかし、それらを歴史に埋もれさせてしまうのは、何とも惜しいこと。

こうした想いが原動力となり、このサイトは生まれました。

当時の広告のことに想いを馳せながら、 心に残るキャッチコピーを独断と偏見でセレクトしてみました。

広告のレビューや感想も掲載しています。ご堪能いただければ幸いです。

2015年11月3日

1970年代～

モーレツからビューティフルへ

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当時、電通のプロデューサーだった藤岡和賀夫さんのコピー。 というよりメッセージと表した方が的確か?　東京オリンピック、万博と、 日本全体が高度成長をひた走ったが、その転換、反省を示した代表的なメッセージ。 例えば、都市集・・・

2014年9月11日

1980年代～

恋が着せ、愛が脱がせる。

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まるで、名作映画のようなコピーとでも表現しましょうか、 上手すぎますね。 恋をすると、誰もお洒落度が増します。そんなときは、伊勢丹でどうぞ、と。 で、愛が脱がせる。で、ハッとする衝撃。　言葉の力が強いですね。 眞木準さん・・・

2014年9月2日

1990年代～

多くの夢は、かなえられた瞬間に失われる。

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一行で語られるストーリーというものがある。秋山晶というコピーライターは、 他の文学に負けず劣らぬ先鋭の表現を、コピーに賭けたフシがあります。 ボディコピーを読むと、アメリカの作家であるトルーマン・カポーティが登場しますが・・・

2014年4月14日

1980年代～

ケンカをやめた。だから、もう負けない。

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自分の世界をもっている人って強いです。ファッションも然り。 みんなと同じ格好、横並び。こういうのってケンカっていうか、 競争意識が芽生えます。 パルコには、個性の数だけファッションアイテムが揃っていますよ、 という呼びか・・・

2014年4月2日

1980年代～

ビールは人生の一部をスローモーションにしてくれる。

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なるほど、と思うコピーです。アルコールが入るとこんな感じですね。 ビールを注いでひと息つくと、日頃の忙しさや煩わしさを忘れ、 やがて優雅なときが訪れることがある。ちょっとした贅沢な時間。 確かに、そんなひとときってスロー・・・