「ポスター」の記事一覧

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まるで、名作映画のようなコピーとでも表現しましょうか、 上手すぎますね。 恋をすると、誰もお洒落度が増します。そんなときは、伊勢丹でどうぞ、と。 で、愛が脱がせる。で、ハッとする衝撃。　言葉の力が強いですね。 眞木準さん・・・

「恋が着せ、愛が脱がせる。」の続きを読む

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自分の世界をもっている人って強いです。ファッションも然り。 みんなと同じ格好、横並び。こういうのってケンカっていうか、 競争意識が芽生えます。 パルコには、個性の数だけファッションアイテムが揃っていますよ、 という呼びか・・・

「ケンカをやめた。だから、もう負けない。」の続きを読む

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主人公の姿が豚というのがミソである。飛ばない豚はただの豚だ、 というだけあって只の豚では当然ない訳で、腕に覚えの飛行機乗り。 舞台はアドリア海。時代は第一時世界大戦後の混乱期。 どこにも属さないフリーの飛行機乗りの主人公・・・

「カッコイイとは、こういうことさ。」の続きを読む

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当時のインウイのTVCMは、化粧品というより、完全にアートでした。 彫刻が動く、絵画から抜け出したようなメイクの女性。 背後にバロック音楽が流れ、リアリティを払拭した世界が描かれます。 インウイシリーズは、資生堂が満を持・・・

「香りは、女の、キャッチフレーズ」の続きを読む

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有名な「忘れものを、届けにきました」というキャッチフレーズは、 併映された『火垂るの墓』と共通に使われたらしい。 トトロをへんないきものって言ってしまうところに、親近感を覚えます。 まだ日本にいるのです。たぶん。の箇所に・・・

「このへんないきものはまだ日本にいるのです。たぶん。」の続きを読む

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秋山晶さんは、コピーは「小説に勝てるか。写真は映像に勝てるか。」を標榜していたという。 写真は、ネオンをバックに、襟を立てた男がうつむいている。 確かに、このフレーズと写真のみで、すでに物語である。 主人公の過去も語られ・・・

「人間が本当に孤独を感じるのは、群衆の中だ。」の続きを読む

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なんというか、そのままで、過不足なくキメたコピーです。 確か、ビジュアルはビキニ姿の美しい小麦色のモデルさん。 ただそれだけのシンプルさのなかに、見る人をワクワク、ソワソワさせる技が潜んでいました。 肝は、トースト娘でし・・・

「トースト娘ができあがる。」の続きを読む

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当時、すでに渋谷109はありましたが、パルコの方が元気でしたね。 特に女性ファッションは、彼女たちの生き方を表現する手段として、 更に加速していたのでしょう。で、男は先に死ぬ。そうだろうなぁ、 と思いました。なんせ、ター・・・

「男は先に死ぬ。」の続きを読む

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色気のない生活を送っていたOLや奥様にとって、 この問いかけは、かなり刺激的というか、挑発でもある。 いや、気づきか? 伊勢丹には、街に出て、デートに着て、 あなたが素敵に映える服がズラリと揃っていますよ…と、 このワン・・・

「恋を何年、休んでますか。」の続きを読む

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かなりエッジの効いたコピーです。挑戦的ですらあります。 日本の2大都市を相手にケンカを売るという、面白い切り口が鮮烈でした。 岡田屋はそんなに大手ではないので、予算も少なめ。そこを戦略的に、 横浜の位置をよく理解した上で・・・

「東京、カッペね。大阪、イモね。」の続きを読む