人間が本当に孤独を感じるのは、群衆の中だ。

• クライアントパイオニア
• 商品ロンサムカーボーイ
• 年代1981年
• 媒体ポスター
• コピーライター秋山晶

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秋山晶さんは、コピーは「小説に勝てるか。写真は映像に勝てるか。」を標榜していたという。
写真は、ネオンをバックに、襟を立てた男がうつむいている。
確かに、このフレーズと写真のみで、すでに物語である。
主人公の過去も語られているようで、この先が知りたくなる。
ロンサムカーボーイは、コンポーネント型カーステレオ。この広告で、人気を博した。
商品を語る舞台装置は、海外の映画、音楽、文学に精通する彼のアタマのなかに、
すでにできあがっていたかのようだ。