恋が着せ、愛が脱がせる。

• クライアント伊勢丹
• 商品企業広告
• 年代1989年
• 媒体ポスター
• コピーライター眞木準

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まるで、名作映画のようなコピーとでも表現しましょうか、
上手すぎますね。
恋をすると、誰もお洒落度が増します。そんなときは、伊勢丹でどうぞ、と。
で、愛が脱がせる。で、ハッとする衝撃。　言葉の力が強いですね。
眞木準さんは、この他、『幸服を買う。』『着やすい。つまり脱がせやすい。』など、

名コピーを多数つくられました。学ぶところ、多し!