あの頃の広告には、愛があったな。

「1990年代~」の記事一覧

多くの夢は、かなえられた瞬間に失われる。

多くの夢は、かなえられた瞬間に失われる。

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一行で語られるストーリーというものがある。秋山晶というコピーライターは、 他の文学に負けず劣らぬ先鋭の表現を、コピーに賭けたフシがあります。 ボディコピーを読むと、アメリカの作家であるトルーマン・カポーティが登場しますが・・・

カッコイイとは、こういうことさ。

カッコイイとは、こういうことさ。

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主人公の姿が豚というのがミソである。飛ばない豚はただの豚だ、 というだけあって只の豚では当然ない訳で、腕に覚えの飛行機乗り。 舞台はアドリア海。時代は第一時世界大戦後の混乱期。 どこにも属さないフリーの飛行機乗りの主人公・・・

恋は、遠い日の花火ではない。

恋は遠い日の花火ではない。

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1950年に発売されたウイスキー・オールド。 一時は一世を風靡した嗜好の定番だが、90年代に入ると勢いも衰え、 挽回の策を一身に担ったのがこのCM。 ターゲットは、言わずと知れた中高年だが、 「あなた、まだまだこれからで・・・

そうだ 京都、行こう。

そうだ 京都、行こう。

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JR各社とも、広告には定評がある。 なかでも不滅の人気を誇るのが、コレでした。 京都、行こう。とか京都へ行こう。なら、誰でも思いつきそうですが、 そうだ、という このひと言を入れるセンスが、このコピーの肝。コピーが動いて・・・

きれいなおねえさんは、好きですか


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ドキッとする問いかけである。きれいなおねえさんって、 姉ですか、いえ、年上の女性のことですかね? 水野眞紀や松嶋菜々子を起用し、訳あり気な目つきで コチラを見る仕草が、このコピーと相まって印象的でした。 それは、好きです・・・

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