ケンカをやめた。だから、もう負けない。

• クライアントパルコ
• 商品企業広告
• 年代1983年
• 媒体ポスター
• コピーライター仲畑貴志

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自分の世界をもっている人って強いです。ファッションも然り。
みんなと同じ格好、横並び。こういうのってケンカっていうか、

競争意識が芽生えます。
パルコには、個性の数だけファッションアイテムが揃っていますよ、

という呼びかけ。
このコンセプトを視点を変えて構築すると上のキャッチになる、というお手本。
いまじゃお目にかかれないセンスです。