男は先に死ぬ。

• クライアントパルコ
• 商品企業PR
• 年代1988年
• 媒体ポスター
• コピーライター糸井重里

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当時、すでに渋谷109はありましたが、パルコの方が元気でしたね。
特に女性ファッションは、彼女たちの生き方を表現する手段として、
更に加速していたのでしょう。で、男は先に死ぬ。そうだろうなぁ、
と思いました。なんせ、ターザンのような格好をした力強い女性が、
赤ちゃんと一緒に平原にしっかりと立っているビジュアル。
いつの時代も、結局女性が生き残るのでしょう。