東京、カッペね。大阪、イモね。

• クライアント岡田屋
• 商品横浜モアーズ・オープン
• 年代1982年
• 媒体ポスター
• コピーライター仲畑貴志

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かなりエッジの効いたコピーです。挑戦的ですらあります。
日本の2大都市を相手にケンカを売るという、面白い切り口が鮮烈でした。
岡田屋はそんなに大手ではないので、予算も少なめ。そこを戦略的に、
横浜の位置をよく理解した上で、誰も傷つかない刃物のようなコピー。
すべて計算されているところが、この人の凄さでもあります。