キャッチコピーNo.25 香りは、女の、キャッチフレーズ
- クライアント資生堂
- 商品インウイ(香水)
- 年代1984
- 媒体ポスター、テレビCM
- コピーライター土屋耕一
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当時のインウイのTVCMは、化粧品というより、
完全にアートでした。 彫刻が動く、絵画から抜け出したようなメイクの女性。
背後にバロック音楽が流れ、リアリティを払拭した世界が描かれます。
インウイシリーズは、資生堂が満を持して発売した、
高級化粧品ブランドです。 土屋耕一さんが手がけたインウイの広告シリーズは、今なお色褪せません。
タグ:土屋耕一
