時代なんかパッと変わる。

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• 商品ウィスキー リザーブ・シルキー
• 年代1984年
• 媒体雑誌
• コピーライター秋山晶

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明治維新から敗戦、バブル崩壊、そして震災と、

私たち日本人は、価値観がガラッと変わるような時代を経験しています。

世の総てのものごと、事象は永遠ではなく、必ず変化するもの…

このコピーは、日本がバブルの絶頂期に、鬼才・秋山さんが世に問うた

フレーズ。ここまで見事だと、もはやコピーの域を超えています。