父は1日に1度だけ甘い時間を残した。

• クライアント明治屋
• 商品Myジャム
• 年代1980年
• 媒体雑誌広告
• コピーライター岩崎俊一

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それはスィーツではなく、ジャム。父は無口だが、
一度だけ褒めてくれた…みたいに、ムカシの男は、
無駄に甘いものを口にしなかったようだ。だから、唯一父が口にした
ジャムが、とても特別な存在のように際立っています。
一文のなかに、商品の良さがしっかり語られている。
コピーライティングの手本のような作品と思います。