キャッチコピーNo.11 想像力と数百円
- クライアント新潮社
- 商品新潮文庫
- 年代1984年
- 媒体キャンペーン
- コピーライター糸井重里
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文庫本の宣伝って、新潮社が初めてじゃないだろうか。
出版系って、広告業界を少し見下していた感がありますから…
当時の文庫本の値段は、せいぜい500~600円くらい。で、
あと想像力があれば、世界の果てまで出かけられる。
タイムマシーンに乗って、明治維新も目撃できる。
恋愛だって失恋だって思いのまま。
このコピー自体はおとなしいですが、そんな勢いを秘めていて、
地味な文庫本が見直されるきっかけをつくりました。
タグ:糸井重里
