「秋山晶」タグの記事一覧

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一行で語られるストーリーというものがある。秋山晶というコピーライターは、 他の文学に負けず劣らぬ先鋭の表現を、コピーに賭けたフシがあります。 ボディコピーを読むと、アメリカの作家であるトルーマン・カポーティが登場しますが・・・

「多くの夢は、かなえられた瞬間に失われる。」の続きを読む

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秋山晶さんは、コピーは「小説に勝てるか。写真は映像に勝てるか。」を標榜していたという。 写真は、ネオンをバックに、襟を立てた男がうつむいている。 確かに、このフレーズと写真のみで、すでに物語である。 主人公の過去も語られ・・・

「人間が本当に孤独を感じるのは、群衆の中だ。」の続きを読む

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明治維新から敗戦、バブル崩壊、そして震災と、 私たち日本人は、価値観がガラッと変わるような時代を経験しています。 世の総てのものごと、事象は永遠ではなく、必ず変化するもの… このコピーは、日本がバブルの絶頂期に、鬼才・秋・・・

「時代なんかパッと変わる。」の続きを読む

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甲子園で白線を引く人を真上から撮った写真に、 上のコピーが添えられる。二度とない瞬間を捉える… この商品のもつ力を最大限に引き出した、秀逸の作品。 このコピーは、更に人の月日、時の流れというものまで 想像させるから、文学・・・

「ただ一度のものが、僕は好きだ。」の続きを読む