「眞木準」タグの記事一覧

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まるで、名作映画のようなコピーとでも表現しましょうか、 上手すぎますね。 恋をすると、誰もお洒落度が増します。そんなときは、伊勢丹でどうぞ、と。 で、愛が脱がせる。で、ハッとする衝撃。　言葉の力が強いですね。 眞木準さん・・・

「恋が着せ、愛が脱がせる。」の続きを読む

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なるほど、と思うコピーです。アルコールが入るとこんな感じですね。 ビールを注いでひと息つくと、日頃の忙しさや煩わしさを忘れ、 やがて優雅なときが訪れることがある。ちょっとした贅沢な時間。 確かに、そんなひとときってスロー・・・

「ビールは人生の一部をスローモーションにしてくれる。」の続きを読む

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言い得て妙のコピーです。鏡の前で真剣にチェックするあなた。 前姿ばかり気にしていませんか?　オシャレの神髄は、 実は後ろ姿にあるのかも知れませんね?　あの有名なコピー、 でっかいどお。北海道。も彼の作品。 駄洒落も本気で・・・

「人の半分は後姿です。」の続きを読む

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なんというか、そのままで、過不足なくキメたコピーです。 確か、ビジュアルはビキニ姿の美しい小麦色のモデルさん。 ただそれだけのシンプルさのなかに、見る人をワクワク、ソワソワさせる技が潜んでいました。 肝は、トースト娘でし・・・

「トースト娘ができあがる。」の続きを読む

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色気のない生活を送っていたOLや奥様にとって、 この問いかけは、かなり刺激的というか、挑発でもある。 いや、気づきか? 伊勢丹には、街に出て、デートに着て、 あなたが素敵に映える服がズラリと揃っていますよ…と、 このワン・・・

「恋を何年、休んでますか。」の続きを読む

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世の中はバブル景気。こんな時代に、広告の雄・サントリーが 放った広告がコレ。程よい力の抜け具合が、評判になりました。 巷はカクテルブームで、新製品で溢れていました。 が、このコピーは、ボケッと…と、バケーションを掛け合わ・・・

「都会で、ボケーション。」の続きを読む