恋は、遠い日の花火ではない。

• クライアントサントリー
• 商品ウイスキー・オールド
• 年代1996年
• 媒体テレビコマーシャル
• コピーライター小野田隆雄

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1950年に発売されたウイスキー・オールド。
一時は一世を風靡した嗜好の定番だが、90年代に入ると勢いも衰え、

挽回の策を一身に担ったのがこのCM。
ターゲットは、言わずと知れた中高年だが、

「あなた、まだまだこれからですよ」と、静かに檄を飛ばす。
「ではない」と否定の形を取っていることが、返って不思議な余韻を残す名作。
 
CM動画はこちら