都会で、ボケーション。

• クライアントサントリー
• 商品カンパリソーダ
• 年代1983年
• 媒体雑誌広告
• コピーライター眞木準

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世の中はバブル景気。こんな時代に、広告の雄・サントリーが

放った広告がコレ。程よい力の抜け具合が、評判になりました。

巷はカクテルブームで、新製品で溢れていました。

が、このコピーは、ボケッと…と、バケーションを掛け合わせ、

造語のコピーとして、秀逸と思います。