キャッチコピーNo.32 モーレツからビューティフルへ
- クライアント富士ゼロックス
- 商品企業広告
- 年代1971年
- 媒体TVCM
- コピーライター藤岡和賀夫
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/pf1/catch-copy.info/public_html/wp/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/pf1/catch-copy.info/public_html/wp/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/pf1/catch-copy.info/public_html/wp/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/pf1/catch-copy.info/public_html/wp/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/pf1/catch-copy.info/public_html/wp/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/pf1/catch-copy.info/public_html/wp/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/pf1/catch-copy.info/public_html/wp/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/pf1/catch-copy.info/public_html/wp/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/pf1/catch-copy.info/public_html/wp/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/pf1/catch-copy.info/public_html/wp/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700
Warning: Invalid argument supplied for foreach() in /home/pf1/catch-copy.info/public_html/wp/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707
Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/pf1/catch-copy.info/public_html/wp/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700
Warning: Invalid argument supplied for foreach() in /home/pf1/catch-copy.info/public_html/wp/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707
当時、電通のプロデューサーだった藤岡和賀夫さんのコピー。
というよりメッセージと表した方が的確か? 東京オリンピック、万博と、
日本全体が高度成長をひた走ったが、その転換、反省を示した代表的なメッセージ。 例えば、都市集中でなく地方に目を向けるという視点の転換。
彼はJR東海の「ディスカバー・ジャパン」シリーズも手掛けてい
る。
あの山口百恵さんに「良い日旅立ち」を歌わせたのもこの人。
この広告は、当時の企業のイメージ広告としては、先駆的。インパクトがあった。
タグ:藤岡和賀夫
