カッコイイとは、こういうことさ。

• クライアント東宝・スタジオジブリ
• 商品映画「紅の豚」のキャッチフレーズ
• 年代1992年
• 媒体TV・ポスター他
• コピーライター糸井重里

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主人公の姿が豚というのがミソである。飛ばない豚はただの豚だ、

というだけあって只の豚では当然ない訳で、腕に覚えの飛行機乗り。
舞台はアドリア海。時代は第一時世界大戦後の混乱期。

どこにも属さないフリーの飛行機乗りの主人公。性格はかなり渋く、台詞もハードボイルド。
あくまで格好いい。
作者である宮崎駿のダンディズムとは? の代弁とも言えるのではないか。