香りは、女の、キャッチフレーズ

• クライアント資生堂
• 商品インウイ（香水）
• 年代1984
• 媒体ポスター、テレビCM
• コピーライター土屋耕一

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当時のインウイのTVCMは、化粧品というより、完全にアートでした。
彫刻が動く、絵画から抜け出したようなメイクの女性。
背後にバロック音楽が流れ、リアリティを払拭した世界が描かれます。
インウイシリーズは、資生堂が満を持して発売した、高級化粧品ブランドです。
土屋耕一さんが手がけたインウイの広告シリーズは、今なお色褪せません。