このへんないきものは まだ日本にいるのです。たぶん。

• クライアント東宝/スタジオジブリ
• 商品映画「となりのトトロ」
• 年代1988年
• 媒体ポスター
• コピーライター糸井重里

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有名な「忘れものを、届けにきました」というキャッチフレーズは、
併映された『火垂るの墓』と共通に使われたらしい。
トトロをへんないきものって言ってしまうところに、親近感を覚えます。
まだ日本にいるのです。たぶん。の箇所に、この国の住人が置いてきてしまった、
いや忘れてしまったものを喚起させる力があります。
肩肘張らない、糸井さんらしい表現が、かえって響きます。