好きだから、あげる。

• クライアント丸井
• 商品ギフトコピー
• 年代1981年
• 媒体新聞広告
• コピーライター仲畑貴志

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丸井の大きな包装紙に自らをくるんで、こう言う。
「好きだから、あげる」…その真っ直ぐな心意気に、
とても好感がもてました。義理ではない。いろいろ理由付けをしない、
アレコレ付け加えない、とにかく好きだから、私の総てを
あげちゃおうと…
断れません、というか、こんな嬉しいギフトってありません。
丸井は、仲畑さんの潔さに賭けたようです。