肩のチカラをぬくと、夏

• クライアント伊勢丹
• 商品企業広告
• 年代1983年
• 媒体新聞広告
• コピーライター土屋耕一

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先頃、あのお馴染みのチェック柄の袋を一新した伊勢丹。
現在でも、いちいちやることが洒落ています。
上のコピーも、当時、伊勢丹が発信した、新しい生活スタイルの提案でした。
ファッションではなく、まず生き方。
これを、簡単なことばで、しかし深く沁み込むようにつくり込む名人が、
かの土屋耕一という人でした。