贈る者は、汗をかけ

• クライアントパルコ
• 商品お中元
• 年代1988
• 媒体ポスター
• コピーライター岩崎俊一

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ボディコピーでは、「贈ることは力仕事である」と定義を行う。

そして、技巧と力を尽くして、贈り物をしてくださいと訴える。

ビジュアルには異国の森林を使用。

よくよく目をこらせば、贈り物の鶏をしっかり抱えた

異民族風の男が中央に立っている。

キャッチコピーと、ここでつながる。