触ってごらん、ウールだよ。

• クライアント国際羊毛事務局
• 商品企業広告
• 年代1975年
• 媒体テレビコマーシャル
• コピーライター西村佳也

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このコピーは、あまりにも有名ですね。

ウールの良さを端的に言いあらわした卓越のことばです。

繊維は肌触りでその良さが分かるから、そこをグダグダいわず、

触ってごらん、とくる。言い方もやさしい。それでいて、直接的。

すっと胸に訴えかけてくる直球です。