春　なのに　コスモス　みたい

• クライアント資生堂
• 商品化粧品
• 年代1974年
• 媒体ポスター
• コピーライター小野田隆雄

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コスモスは、秋の花。が、春のキャンペーンである。

口紅の色って、きっと花の色のようだったら綺麗だろうな…

それが秋色コスモスでした。ちょっと不思議なミスマッチが、

商品をより魅力的に際立たせています。