そうだ 京都、行こう。

• クライアント東海旅客鉄道（JR東海）
• 商品京都観光キャンペーン
• 年代1993年～
• 媒体テレビコマーシャル
• コピーライター太田恵美

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JR各社とも、広告には定評がある。

なかでも不滅の人気を誇るのが、コレでした。

京都、行こう。とか京都へ行こう。なら、誰でも思いつきそうですが、

そうだ、という

このひと言を入れるセンスが、このコピーの肝。コピーが動いている。活きている。
簡単明瞭でいて、定番の京都をしっかりと伝えている。上手いなぁ～

各所の映像美も、格別。ハイレベルの美しさです。
CM動画はこちら